|
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales o......
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets......
This guide to SEOing your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts......
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in th......
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great......
A press release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless rel......
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that......
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are......
It used to be that all you had to do was pitch a great idea with a clever hook, and youd be booked as a guest on a half-hour radio show. These days, however, hang onto your wallet. A new breed of......
The next time a newspaper photographer takes your photo, remember the 8 things they hate: 1. Bossy people who demand that other people be included in the photo, so there wont be hurt feelings. Ne......
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build......
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. Some of the elements of a PR program include research, media relatio......
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure youll get some media coverage. And for most businesses, positive media coverage is worth i......
There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry. Let's kill something." Just like that buzzard, it is not in t......
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of......
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enoug......
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalists side of the notebook. W......
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While its important to know how to use creative formatting t......
Layoutb 1. 1-2 pages in length.b 2. Double-space.b 3. 1.5 to 2 inch margins.b 4. Use company stationary with logo and slogan.b 5. Avoid bright or dark-colored paper.b 6. Center "Ne......
Want to get radio interviews and coverage in print b publications to sell more books? Master the art of writing magnetic media releasesb that attract attention of editors and publishers. A......
|
